In the years gone by, poverty alleviation has become a significant mission for the nation.
Over the years, governments at all levels, numerous enterprises, and countless poverty alleviation cadres along with socially compassionate individuals have worked together to launch an all-out attack on poverty.
Through various measures such as industrial poverty alleviation, educational poverty alleviation, and relocation, hundreds of millions of people in poverty have successfully escaped poverty, the infrastructure in impoverished areas has been continuously improved, and the living standards of the people have significantly increased.
Now, with the comprehensive victory of the poverty alleviation campaign, the new journey of rural revitalization has begun.
Rural revitalization is the consolidation and expansion of poverty alleviation, aiming to achieve the overall goal of a prosperous rural industry, an ecologically livable environment, civilized rural customs, effective governance, and a wealthy life.
From poverty alleviation to rural revitalization, it is a relay race and an historic leap.
In the new phase, policies continue to exert force, funds are continuously invested, talents are returning in droves, and technological innovation empowers rural development, bringing new vitality and opportunities to the countryside.
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All parties are actively exploring the path of rural characteristic industry development, promoting the integration of the primary, secondary, and tertiary industries in rural areas, creating beautiful and livable villages, inheriting and promoting excellent rural culture, strengthening the construction of rural governance systems, and jointly drawing a magnificent picture of rural revitalization.
The year 2024 marks the 75th anniversary of the founding of the People's Republic of China, a key year for achieving the goals and tasks of the "14th Five-Year Plan," and also an important year for China Life Insurance Company to celebrate its 75th anniversary and intensify its reform efforts.
In the 75-year development process, China Life has consolidated and continuously expanded its main responsibilities and business advantages, integrating its development into the overall national economic and social development, unswervingly following the path of financial development with Chinese characteristics, and striving to contribute wisdom and strength to the advancement of Chinese-style modernization.
As a branch of a large state-owned financial insurance enterprise in Jiangsu, China Life Insurance Company Limited (hereinafter referred to as "China Life"), Jiangsu Branch has been continuously participating in the "five-party linkage" assistance work since 2016, achieving an effective connection between poverty alleviation and rural revitalization targeted assistance.
The company has invested more than 4.2 million yuan in special assistance funds for the assistance points, sent backbone employees to the front line of assistance, innovatively explored the "Party building + brand" assistance model, vigorously carried out industrial assistance and consumption assistance, and leveraged its own advantages to actively promote many livelihood protection projects in 60 key towns across the province... using financial strength to help rural development, from poverty alleviation to rural revitalization, composing touching movements.
"Blood transfusion" and "self-hematopoiesis" are both implemented, and the targeted assistance has achieved significant effects.
Implementing the "five-party linkage" assistance in the economically weak counties and districts of northern Jiangsu is a major measure of the Jiangsu Provincial Party Committee and government to promote poverty alleviation and development.
According to the requirements of the new era "five-party linkage" assistance work by the Jiangsu Provincial Poverty Alleviation Office, China Life Insurance Company Limited, Jiangsu Branch, as a provincial-level designated poverty alleviation financial institution, has sent cadres to participate in the provincial party committee's assistance team in Lianshui County, Huai'an City for many years.
Among them, in 2016, the company's designated assistance was to Miaodai Village, Yixing Town, Lianshui County, and since 2018, it has been designated to assist Baizi Village, Chamiao Town, Lianshui County.
In 2016, Chen Denghua, a veteran insurance man with more than 30 years of service, was sent to the countryside for poverty alleviation, working from Miaodai Village to Baizi Village for six years.
Miaodai Village is located at the northernmost end of Lianshui County, in a remote location.
In 2016, there were 426 households in the village, 79 low-income households, 324 poor people, no village-run enterprises or private enterprises, and no collective economic income...
The first step in poverty alleviation is to boost morale, how to drive the low-income groups such as the elderly and women left in the village to escape poverty?
Chen Denghua found that the willow weaving project was very suitable.
He organized special personnel to go to Linshu County, Shandong, a big willow weaving township, to learn from experience, and mobilized the villagers to weave.
Villager Miao Weifeng, whose son is not in good health and cannot do heavy work, has a family with a meager income.
After learning willow weaving, the family's income increased by nearly a thousand yuan per month.
Combining the advantages of land resources, Chen Denghua led the village cadres to set up a moss onion cooperative after investigation and research, transferring 26 acres of land for planting moss onions.
The successful implementation of the moss onion project has driven more than 20 low-income households to employ, and has also brought considerable economic revenue to the village collective.
After two years of effort, Miaodai Village's collective income reached 180,000 yuan, and the per capita income of low-income households was 6,000 yuan, the poverty alleviation targets have been achieved.
The participation rate of old-age insurance and women's health insurance in the village reached 100%, the awareness of the masses' risk prevention has significantly increased, and the situation of "becoming poor due to illness, returning to poverty due to illness" has been effectively alleviated.
Baizi Village is located in the northern part of Chamiao Town, Lianshui County.
The village has 7 villager groups, 834 households, and 3,158 people, among which low-income households account for one-sixth of the total population of the village, with a per capita annual income of less than 4,000 yuan, and the village had no collective economic income in 2017.
In just two short years, by the end of 2019, the village's collective business income reached 383,600 yuan, and the per capita annual income of all registered poor households in the village exceeded 6,200 yuan, all of which were lifted out of poverty.
The villagers said that they want to thank China Life for implementing the "targeted" poverty alleviation "industry + insurance" new model.
The realization of Baizi Village's collective poverty alleviation goal is due to the four poverty alleviation projects implemented for Baizi Village's poverty alleviation task with the wholehearted help of Chen Denghua: First, integrate assistance funds and plan standardized factory buildings; second, build a pig breeding base to increase collective economic income; third, organize a labor service team, focusing on the planting project of ginkgo nuts; fourth, with silk to express feelings, establish a textile reward mechanism.
Innovate and expand the path of assistance, and promote comprehensive revitalization in a multi-dimensional way.
In Longqiao Village, Banjing Town, Rugao City, Jiangsu, a large unmanned aerial vehicle with a diameter of several meters took off and hovered over the lush wheat fields.
By monitoring the different growth trends of wheat, it accurately fertilizes the wheat.
The wheat seedlings undulate with the wind, like waves in the blue sea, and with the support of "black technology," the growth of wheat is very pleasing.
He Qiang, the former first secretary of Longqiao Village, said with pride, "We have cooperated with a doctoral team from agricultural colleges and universities, using digital technology to implement precise fertilization, and it is expected that each mu can increase production by 50 jin, reduce costs by 30 yuan per mu, and increase the income of villagers by a total of 220,000 yuan."
He Qiang is an employee of China Life Insurance Company Limited, Jiangsu Branch.
From 2022 to 2024, he also had another identity - a member of the Jiangsu Provincial Party Committee's rural revitalization work team stationed in Rugao City.
In June 2022, China Life Insurance Company Limited, Jiangsu Branch continued to participate in the new round of "five-party linkage" assistance work, and selected the backbone employee He Qiang from the headquarters to join the Jiangsu Provincial Party Committee's rural revitalization work team stationed in Rugao City, and served as the first secretary of Longqiao Village, Banjing Town, Rugao City.
Shortly after taking office, he introduced the scientific and technological strength of agricultural colleges and universities to implement standardized management and develop local "digital agriculture."
Rugao black cabbage is a Chinese geographical indication agricultural product and is also the pillar industry of Longqiao Village.
Wang Bao Ming, a large-scale grower of black cabbage, said that with the help of the village work team, orders from Suguo supermarkets, community group purchases, and online shopping platforms came in droves, "Last year, we planted 240 acres of black cabbage, and with the help of the provincial village work team, we opened up sales channels, sold 240 tons of black cabbage online, increased the village's collective income by 120,000 yuan, and increased the villagers' income by 800,000 yuan."
China Life Insurance Company Limited, Jiangsu Branch, in conjunction with Jiangsu Broadcasting, brought Longqiao Village's black cabbage into the "2023 Beautiful Jiangsu Life Festival Quality Exhibition," which not only expanded the sales channels for black cabbage but also allowed more people from other places to taste the nutritious "longevity vegetable."
In 2022, the Party Branch of the Rural Revitalization Office of China Life Insurance Company Limited, Jiangsu Branch, and the General Party Branch of the assistance point Longqiao Village carried out joint Party building activities.
The company built the first grid service station in Longqiao Village, which integrates multiple functions such as the village post station, China Life village-level convenience service window, party and mass activity room, and agricultural product display platform.
Villagers can enjoy various services without leaving the village, and the "last mile" of serving the people has been opened up, and it was rated as the first "excellent grid" in Rugao City.
Figure: The first grid service station in Longqiao Village.
"Thank you all for your care and help, so that our rural people don't have to worry about seeing a doctor."
At the Longqiao Village Health Management Service Center, villager Wang Changsheng expressed his gratitude to the village work team.
Wang Changsheng suffered from cancer in 2022 and underwent surgery.
After the operation, he needed regular rehabilitation and intravenous drip treatment.
Due to the simple conditions of the village health room, which were cold in winter and hot in summer, he could only go to the town health center for medical treatment and intravenous drip, which was very inconvenient.
In 2023, China Life Insurance Company Limited, Jiangsu Branch, funded the construction of the Health Management Service Center in Longqiao Village, with complete hardware facilities such as a diagnosis and treatment room, a dispensing room, beds, and air conditioning, and equipped with a full-time doctor.
Now, you can comfortably and conveniently see a doctor and get an intravenous drip at the doorstep, enjoying good sanitary and medical conditions.
In addition, the company also funded the upgrade of the party and mass service center in Longqiao Village, beautified and brightened the village living environment such as the village leisure square, installed traffic mirrors and safety warning signs on the roads, and ensured the safety of villagers' travel.
To promote the development of the agricultural product processing industry in Longqiao Village towards scale, branding, and marketization, and to increase the collective economic income of the village, the company also helped to build local agricultural product cold storage plants and product packaging.
Today, Longqiao Village is rich in villagers, strong in collective economy, and the village living environment has been improved.
Walking in the village, the green trees are sprouting new buds, flowers and plants are swaying with the wind, and the Longgang River that runs through the village is clear to the bottom.
This river has been treated in full line, and now the green water and green banks, people walking and taking a walk can be seen everywhere, and their faces are all filled with joy: "In the past, the river channel was relatively narrow, and the surrounding people would also discharge pig manure and chicken duck manure into it, and the smell was unpleasant.
After the transformation, the river water is clear, and now you can walk along it and take a walk, and it feels no worse than the city."
The happy life in Longqiao Village is not only in the changes of income and environment but also in the enrichment of spiritual civilization.
The village regularly organizes rural activities such as opera and open-air movies to bring spiritual enjoyment to villagers of all ages.
The "Art Back to the Mountain and Walk in Su Village" series of activities carried out by China Life Insurance Company placed the "Guoshou Little Painter" outdoor sketching activity in Longqiao Village, and the children used their brushes to depict the beautiful picture of the road to rural revitalization.Leveraging its strengths to write a warm and touching answer to the people's needs, there have been frequent reports in recent years of people falling into poverty or returning to poverty due to serious illness or accidents.
The revitalization of rural areas is essential for the peace of mind of the people.
China Life Insurance Company has been continuously enriching its inclusive product system for rural revitalization and actively promoting numerous welfare protection projects in 60 key townships in Jiangsu, effectively safeguarding the interests of "agriculture, rural areas, and farmers."
By the end of 2023, the scale of short-term agricultural insurance business approached 1 billion yuan, the premium scale of rural revitalization business reached 98.67 million yuan, and the scale of long-term agricultural insurance business reached 13.65 billion yuan, all maintaining a relatively fast growth rate.
Ms. Liu, a villager from Yao Tou Village, Chengdong Street, Hai Ling District, Taizhou City, was diagnosed with uremia in 2021 and needed regular hospital dialysis treatment.
Her husband, who was working away from home, returned to take care of her, resulting in a sharp decrease in family income and a dramatic increase in medical expenses.
The tremendous financial pressure made life difficult.
Starting from 2022, the village identified her as a low-income individual and included her in the "Taizhou City Comprehensive Poverty Prevention Project for Residents."
On top of medical insurance reimbursement, China Life Insurance Taizhou Branch provided her with a "one-stop" claims service for outpatient chronic diseases and inpatient medical expenses.
Focusing on its main business advantages, China Life Insurance Jiangsu Branch actively connects with local governments and continuously promotes insurance products that fit local characteristics, such as Yancheng's three major livelihood insurances, Suqian Shuyang's enterprise supplementary work injury insurance, Yixing's low-income population insurance, and Taizhou Jiangyan's farm owner insurance.
The company also fully participates in the province-wide undertaking of urban and rural residents' serious illness insurance, basic medical insurance management, and long-term care insurance pilot projects.
In 2023, the company underwrote the serious illness insurance business for urban and rural residents in 36 basic medical pooling areas in Jiangsu, serving various insured populations of about 22 million people.
The total payout for serious illness insurance was 2.403 billion yuan, with 2.624 million people compensated, and the highest compensation amount was 1.1985 million yuan.
The government's medical insurance management business served 32 million insured people; supplementary medical coverage reached 3 cities and 640,000 people; in the 13 cities where long-term care insurance business has been launched, a total of 29 projects have been participated in, with a fund scale exceeding 800 million yuan, effectively alleviating the financial burden on families with disabled members.
The company actively assists in the construction of the system for medical services in different places, effectively alleviating the difficulties for the public to see doctors in big city hospitals when suffering from serious illnesses, with a "one-stop" settlement rate for serious illness insurance compensation in Jiangsu reaching 99%.
Observing the people's conditions, understanding their opinions, solving their worries, and benefiting their livelihood are in line with China Life's core corporate culture of "becoming oneself for others, and becoming others for oneself," and are also an important practice for protecting people's good life.
On the broad stage of promoting rural revitalization, vivid and warm scenes continue to unfold.
They are not just the accumulation of numbers but also the testimony of the renewed appearance of countless rural areas and the happy smiles on the faces of farmers.
From the splendid picture scroll of the Jianghuai Plain to the harvest scene of the land of fish and rice, China Life Insurance Company always keeps the "greatness of the country" in mind, takes the people as the center, bravely assumes social responsibility, and interprets the mission and responsibility of financial central enterprises with practical actions.